The customer's challenge
The customer's challenge
A venture capital company acquired two Nordic players in POS systems and wanted to merge them into one company. The owner instructed the management to create a common business platform for all administrative processes. The companies had different systems so the question arose - what should we choose?
System before/after
System before/after
Before the integration, Visma Business, Maconomy and Jira were used. When everything was ready, Microsoft Business Central, Salesforce and Jira were used for the entire company.
Solution
Solution
In order to create a good co-operation and not take too easy decisions about which future systems should apply, we were commissioned to lead the procurement of both the business system and the CRM system. The purpose of choosing a new CRM was, in addition to getting a good tool for the sales organisation, to come together as a company and jointly choose their new system.
Result
Result
Despite being the most expensive option, Salesforce was chosen for its strong ability to support the company's marketing automation (MA) needs. At the time, Microsoft Dynamics365 and Superoffice were also candidates in the end game. Today, we dare to guess that perhaps D365 would have been chosen as the support for MA has increased. Alternatively, you could have combined MS BC with Hubspot to get a more cost-effective solution.
Conclusions
Conclusions
With thorough requirements work that clearly identifies and prioritises needs, the choice of the most expensive and most capable solution is sometimes clearly the right decision. Thanks to that groundwork, it could also be justified in a clear way to the owners who were normally very tight with their money.
We carry out at least 20 different assignments in parallel, which means that our experience bank is developing at a rapid pace. To give you inspiration for projects that can be similar to your current challenges, we share here what we have learnt from others that will benefit you in a future assignment.
What we have done
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Customer case4 min reading timeThe construction group replaced its outdated ERP to harmonise its system landscape, increase internal efficiency and strengthen its project business
The client, a group with several project-oriented organisations operating in various parts of the civil engineering industry, had for some time felt that the current system landscape did not support the projects to the extent that they... -
Customer case2 min reading timeA market leader in a global petrol and retail group that needed to streamline its supply chain.
During the course of the project, a number of challenges were identified that prevented them from achieving the change desired by the category managers in the Swedish organisation. Their culture, team spirit... -
Customer case1 min reading timeThe electric boat company that wanted to switch to serial production
The company was still a venture capital-funded development company where each new product delivered to the customer had its own technical specification, which discouraged planning, standardisation of components and planning of purchases. It... -
Customer case2 min reading timeThe global engineering consultant who wanted to increase project profitability
The company has had an acquisition-driven strategy for many years and is adept at integrating staff functions and business systems, but along the way had failed to harmonise the delivery process to the customer.... -
Customer case2 min reading timeOperationalising project management in a Nordic construction company to support all project managers through a process-oriented approach.
Their existing business/management system, which is currently on SharePoint, is characterised by thousands of documents containing long routines, policies, large amounts of text and outdated information for those who will be running the projects. This leads... -
Customer case2 min reading timeGuiding two different companies within the same group towards a joint decision on a new business system.
When we started the system procurement with our customer, they had two different business systems, one of which would cease to be supported at the end of next year and the other would need to be upgraded and lifted.... -
Customer case2 min reading timeThe retailer who wanted to implement a deviation management system underpinned by a harmonised approach across all countries in the business.
The customer's business in the workwear, tools and personal protection industry was characterised by decentralised processes, with different countries having different levels of progress in terms of whether a system support was in place to manage and monitor... -
Customer case1 min reading timeCustomer needed to streamline e-commerce with new warehouse management systems
For retailers, as for many other industries, e-commerce has been a clearly growing business in recent years and is becoming increasingly important for the major players in the market. But e-commerce... -
Customer case1 min reading timeThe industrial company that needed to create standardised HR processes
A major customer of Rededge in the manufacturing industry wanted to harmonise their HR processes across borders. With factories on several continents, there were major challenges in finding a "unifying" system support that...