Challenge
Challenge
"We need to optimise e-commerce, faster deliveries with better margins," chanted one of Rededge's customers. A clear challenge and the decision to introduce a new automated e-commerce warehouse was obvious. But how to integrate the new warehouse and warehouse system for e-commerce into the existing system landscape?
System Before and after
System Before and after
Previously, different systems were used for stores and e-commerce, classic silos where they also struggled with classic problems such as different price and campaign management, inadequate sales follow-up and lack of transparency regarding stock levels. The e-commerce solution had over time become a complex solution with unclear boundaries between Order Management, WMS and e-commerce platform.
The solution was to blur the lines between stores and e-commerce by homogenising systems for order management, purchasing and customer delivery. This was solved by using more of the existing, but unused, functionality in the store ERP. In this case, this meant using some of the standard functionality available in the Oracle Retail Merchandising System (RMS). The warehouse received new systems from Knapp for both automation and WMS and a customised Order Management System was chosen to support the customer in the specific processes that come with selling goods on prescription.
Solution
Solution
The solution focused on consolidating the company's purchasing into a single system, both for the stores and the e-commerce warehouse, and ensuring a clear, error-free and stable flow for a customer order from shopping basket to picking in the warehouse. Clear interfaces for customer orders made it possible to set rules for how different types of orders should be handled in the warehouse.
Result
Result
The result was a system landscape where real-time updated inventory balances, across stores and warehouses, are available to the entire company. Countless opportunities to support different types of customer journeys including smooth returns as all sales, regardless of sales channel, are available across all stores. Using clear rules, a large proportion of customer orders can now flow through the systems, book transport, be picked fully automatically and delivered to the loading bay without any manual intervention. This ensures faster deliveries and better margins!
In 2024, the project also won the Transformation of the Year award at the DI Tech Awards
Project name: Apoteket AB
Jury's motivation: Changing customer behaviour has been the basis of the project, which involved business-critical and vital IT systems. The result is a future-proof platform that connects store and e-commerce in an efficient way, and makes it possible to meet customer needs at lower costs and with higher profitability.
We carry out at least 20 different assignments in parallel, which means that our experience bank is developing at a rapid pace. To give you inspiration for projects that can be similar to your current challenges, we share here what we have learnt from others that will benefit you in a future assignment.
What we have done
-
Customer case4 min reading timeThe construction group replaced its outdated ERP to harmonise its system landscape, increase internal efficiency and strengthen its project business
The client, a group with several project-oriented organisations operating in various parts of the civil engineering industry, had for some time felt that the current system landscape did not support the projects to the extent that they... -
Customer case2 min reading timeA market leader in a global petrol and retail group that needed to streamline its supply chain.
During the course of the project, a number of challenges were identified that prevented them from achieving the change desired by the category managers in the Swedish organisation. Their culture, team spirit... -
Customer case1 min reading timeThe electric boat company that wanted to switch to serial production
The company was still a venture capital-funded development company where each new product delivered to the customer had its own technical specification, which discouraged planning, standardisation of components and planning of purchases. It... -
Customer case2 min reading timeThe global engineering consultant who wanted to increase project profitability
The company has had an acquisition-driven strategy for many years and is adept at integrating staff functions and business systems, but along the way had failed to harmonise the delivery process to the customer.... -
Customer case2 min reading timeOperationalising project management in a Nordic construction company to support all project managers through a process-oriented approach.
Their existing business/management system, which is currently on SharePoint, is characterised by thousands of documents containing long routines, policies, large amounts of text and outdated information for those who will be running the projects. This leads... -
Customer case2 min reading timeGuiding two different companies within the same group towards a joint decision on a new business system.
When we started the system procurement with our customer, they had two different business systems, one of which would cease to be supported at the end of next year and the other would need to be upgraded and lifted.... -
Customer case2 min reading timeThe retailer who wanted to implement a deviation management system underpinned by a harmonised approach across all countries in the business.
The customer's business in the workwear, tools and personal protection industry was characterised by decentralised processes, with different countries having different levels of progress in terms of whether a system support was in place to manage and monitor... -
Customer case1 min reading timeCustomer needed to streamline e-commerce with new warehouse management systems
For retailers, as for many other industries, e-commerce has been a clearly growing business in recent years and is becoming increasingly important for the major players in the market. But e-commerce... -
Customer case1 min reading timeThe industrial company that needed to create standardised HR processes
A major customer of Rededge in the manufacturing industry wanted to harmonise their HR processes across borders. With factories on several continents, there were major challenges in finding a "unifying" system support that...